Why can't I install ZenUI Launcher on Moto Z Force??

I've been reading how the ZenUI launcher is one of the most popular launchers in the Play Store. I saw an article while on my phone. I clinked on the download link on the site that said "for android phones" . It took me to the Play Store. When I hit the install botton I got an error that said, not compatible or couldn't install on the phone. Even weired, if I go to the Play Store App on my phone & search for the ZENUI Launcher I get these close versions of it but, the real app doesn't even...

Why can't I install ZenUI Launcher on Moto Z Force??

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